


AW25 Lookbook for STAPF. Shaping a new visual language for the Austrian traditional knit and walk manufacturer. Stapf is a traditional Tyrolean fashion manufacturer based in Wörgl. Founded by Richard Stapf in 1958, it has specialised in high-quality boiled wool and knitwear products ever since. Now run by Kathrin and Sebastian Proft, the company produces sustainable clothing made from pure wool and organic cotton. The brand is renowned for its hard-wearing traditional garments, which are produced in Tyrol without the use of chemical dyes or softeners.
Creative direction and consulting @stay.goodbye Image direction, Photography @yannickschuette Styling, Design Consultation @simonwinkelmuller Lookbook Art Direction @studioanthari Hair and Makeuo @lydiagronostay Casting @maria_bkwd Talents @lynnpalm10 @platformagencyamsterdam @bennobulang @mintartistmanagement Assistants @nicolas.schnabel @pascalschrattenecker @hania_try Developing, Lab @garagefilmlab





























































































